Search results for "Green image"
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Exploring travelers’ willingness to pay for green hotels in the digital era
2021
The past few years have witnessed an intensifying effort by hotels to respond to customers’ growing environmental sensitivities. A critical aspect of this market trend is the actual willingness of tourists to pay (WTP) for green products and services offered by green hotels. Previous studies in this research field have mainly focused on the relationship between guests’ attitudes and their behavioral intentions, neglecting the influence of external and situational factors. In light of this, the present paper contributes to knowledge by analyzing the influence of e-Word-of-Mouth (e-WOM) and physical image, as it emerges from digital platforms, and the effect of green hotel attributes on the t…
Customer Environmental Values and Their Contribution to Loyalty in Industrial Markets
2016
Concern over the effect of industries on the natural environment is growing on a multitude of levels. This study examines the effects of how perceptions of (a) environmental values, (b) green image and (c) perceived value of industrial customers influence their loyalty towards suppliers in existing relationships, and how the length of B2B relationships may moderate these linkages. A conceptual framework is developed and data are collected from a global sample (N =121) of B2B customers. We find that both green image and perceived value have a direct positive link with customer loyalty and that environmental values are positively linked to the green image of the supplier. Moreover, the effect…